Stimulating demand

Our greatest challenge is to find ways of attracting people from whom education has been a negative or unfulfilling experience.  Our consumer and business marketing activities include:

• national press, radio and TV advertising (reaching 95% of adults in Scotland)
• PR activities highlighting the success of people who have re-engaged in learning
• specific promotions targeting socially excluded individuals and groups and small and medium sized enterprises (SMEs)
• joint events and promotions with community, employment and business partner support for promotion via intermediary partners, including voluntary sector organisations, trade unions and business advisors
• direct engagement with employers through a regional network of learndirect scotland for business training partners