Planning a campaign

Now you’re into the practical side of delivering a campaign. As with any marketing, before a word is written, it’s critical to consider:

• the time available
• resources required
• the available budget

We’ve set out the stages that you will need to go through to prepare material and the timescales for each process in a timing plan template. This is a guide – a lot will depend on the complexity of what you’re preparing and how much time you and others can devote to it.  Not all the stages listed will be relevant to every activity so skip those stages that are not.  At each stage there is space to include who it will involve – ensure that they will be available when you need them and are willing to participate.

When planning a campaign, it’s important to know from the outset that you can afford the activity.  Preparing a budget is a key stage in the planning process and we have prepared a budget ready-reckoner. As with the timeplan, not all sections will be relevant, so skip those.  If you’re not sure about a cost, put in your best estimate and update it when you have more details.

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