The key to generating positive publicity for your centre is getting the local media on your side.
Compile a list of local newspapers, radio stations and possibly even TV stations. Then call them and find out:
- who should press releases go to - it could be a reporter, the news editor or features editor
- how they prefer to receive press releases – by e-mail, fax or post - and get the relevant details
- what time of the day/week/month it’s best to send them stories – if their deadline is Thursday at 5pm you don’t want to send something through on Friday morning
Remember – the media will be inundated with potential stories – so don’t expect any favours and don’t be put off if all your stories don’t make it into print. You’re going to have to work hard to get noticed – that means making sure you have newsworthy stories and well-written press releases.