Now you’re into the practical side of delivering a campaign. As any comedian will tell you, successful delivery is all about good timing. It’s the same with marketing. Before a word is written, it’s critical to consider:
§ the time available
§ other resources required
§ the budget
We’ve set out the stages that you should follow in preparing material and outlined reasonable timescales for each process in a timing plan template. Bear in mind this is simply a guide – a lot will depend on the complexity of what you’re preparing and how much time you and others can devote to it. Not all the stages listed will be relevant to every activity, so simply skip those that aren’t. At each stage there is space to note who will be involved, so ensure those people will be available and are willing to participate.
It’s important to know from the outset that you can afford the activity you are planning. Preparing a budget is a key stage in the planning process, so download our useful budget ready reckoner. Again, not all sections will be relevant, so just skip those that are not. If you’re not sure about a cost, put in your best estimate and update it when you have more details.