How to attract new learners

learndirect scotland aims to get more Scots involved in learning. Learning centres play a crucial part in helping to make this happen by offering easy access to learning in local communities. 

But just being there isn’t enough – people need to come in to the centres too!  If there isn’t a constant flow of new learners through the year then you won’t achieve your objectives.

Actively encouraging people to visit a learning centre and consider learning something new is vital.

This section explores how to identify your audiences and find the best way to communicate with them. It also offers some practical tips on organising marketing activity.